News Release

Durian, the king of fruits, is air-freighted and sets a benchmark for the high-end market.

Durian, a favorite fruit of Taiwanese people, is known as the "King of Fruits." In the increasingly competitive global durian market, Raub in Pahang, Malaysia, is the largest producer of top-quality Musang King durian. With its unique flavor and brand positioning, it has successfully transformed from a single agricultural product into a symbol of high-end luxury.

2026/04/26

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News Release

Don't blindly choose durians anymore! Xu Banghao: Three tips to select top-grade A durians!

Xu Banghao, Chairman of Ya'en Bay International Company, revealed three purchasing secrets, teaching consumers how to pick out genuine top-grade A durians from the market and avoid buying substandard products of varying quality.

2026/04/19

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News Release

Xu Banghao, the "Bugatti" of the durian world, air-freights Musang King durians, creating a top-tier premium model.

From agricultural products to high-end brands, they leverage their place of origin and storytelling to capture the premium durian market.
The reason why Musang King stands out among many durian varieties is not only due to its stable and highly recognizable flavor, but also because it has successfully built a brand story and the value of its place of origin, forming an irreplaceable market moat.

2026/04/16

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News Release

Rejecting "zombie durians" that have been adrift for months, Chen Jinping of Ya'en Bay International says: Only freshly picked and delivered within 7 days can lock in the soul of the king of fruits.

Chen Jinping, director of Yanwan International, proposed the concept of "zombie durians" to reveal the truth about the deterioration of the quality of sea-freighted durians after months of drifting. He emphasized that only direct air freight within 7 days can preserve the true flavor and soul of the king of fruits.

2026/04/16

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News Release

"Raub D197" Durian Freshness Expert Chen Jinping: Mastering the Seven-Day Golden Period of Air Freight

Expert Chen Jinping analyzes the secrets to the freshness of "Raub D197" Musang King durian, explaining how to preserve the perfect flavor of durian during the seven-day golden period of air transport, and how to identify genuine top-quality original products.

2026/04/14

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