DINGDINGKING.COM (DDK) GLOBAL COOKIE POLICY
Effective Date: June 24, 2026 | Document Reference: DDK-CKP-2026-V3

1. Understanding Digital Tracking Technologies

• 1.1. Policy Introduction: This Cookie Policy outlines how Ding DingKing and its technical platform operator, New Line Distribution Sdn Bhd, deploy cookies, web beacons, tracking pixels, clear GIFs, and localized storage mechanisms (collectively referred to as “Cookies”) across our international storefront to monitor performance, manage session security, track e-commerce selections, and enforce regional regulatory parameters.
• 1.2. What is a Cookie: A cookie is a compact text file containing an alphanumeric identifier that our primary web servers transmit to your desktop computer, mobile device, or tablet browser. Your device automatically returns these files during subsequent sessions to provide structural continuity.

2. Exhaustive Categorization of Cookies Utilized

DDK implements both first-party cookies (deployed directly by our platform) and third-party cookies (inserted by verified payment engines, logistics mapping tools, and analytics suites). They are classified into the following operational groups:

• 2.1. Strictly Necessary & Functional Cookies (Mandatory):
  • Purpose: These cookies are vital to establish secure e-commerce capabilities. They track user data across the checkout funnel, preserve items inside the digital shopping cart during page browsing, authenticate safe customer logins, and remember regional display configurations. Without these tools, the secure purchasing system completely fails.
• 2.2. Analytical and Performance Infrastructure (Elective):
  • Purpose: These metrics track volume parameters, user pathways across layout designs, site speed indexes, and digital drop-off points. They allow DDK’s data science teams to optimize platform mechanics and track macro consumer interest.
• 2.3. Targeting, Behavioral, and Relationship Marketing Cookies (Elective):
  • Purpose: These tracking tools track online behaviors over time to construct interest profiles. DDK uses this information to deliver targeted marketing communications, measure the effectiveness of seasonal corporate gifting ad campaigns, and personalize internal promotional offerings.
  • Cross-Border Advertising Syncing: These pixels allow us to display tailored brand updates to users across external social networks and search engines after they exit our platform.

3. System Consent Protocols and Individual Controls

• 3.1. The Consent Interface Banner: Upon a user’s initial entry to the DDK website from any authorized international region, a clear, interactive Cookie Consent Banner is displayed. This interface presents the user with explicit choices to “Accept All Cookies,” “Decline Elective Tracking,” or manually configure individual “Cookie Preferences” for analytical and marketing trackers.
• 3.2. Browser-Level Deactivation: Users maintain the right to adjust their hardware browser settings (e.g., Google Chrome, Apple Safari, Mozilla Firefox) to block the storage of cookies entirely or wipe historical tracking data cache files. However, users must acknowledge that if functional and essential cookies are blocked via browser settings, the e-commerce checkout mechanism may become inoperable, preventing order entry and payment execution.